2:59 PM Google AdWords Tricks and Tips - Part 4 |
Some advertisers want their ad positioned up the top of the search listings in the number 1 position at any cost. This approach is for those who are not afraid to spend up big in return for major traffic. The top listing is obviously the best position for any advertiser to be in, in most cases the top listing gains a lot more traffic than any of the lower listings. This approach can be very expensive to maintain and is only recommended for advanced marketers. This strategy can also cause a bidding war; only 1 ad gets to be in this position! Another approach is to look at the competitor’s listings and what they have to offer. Then you would position your ad next to the listings which are uncompetitive to your ad, therefore attracting more clicks to your Google AdWords ad over the competition. If you want your Google AdWords account to run on autopilot, without needing to alter or adjust any settings too often you could use a sensible approach of bidding simply what you would consider the maximum you are willing to spend per lead or qualified prospect who lands on your site. So if you expect to spend no more than $2.50 for each customer who lands on your site then you would bid $2.50 on your best keywords, with no need to research what the others are bidding. Needless to say, you are able to access your AdWords as much as you like to make any changes if required. Look out for the next installment of this series if articles which will be available for reading in the next couple of days. Wishing you Success Kelly and Andrew http://meetkellyandandrew.blogspot.com http://wealthinbusinesssolutions.com?t=artsb http://twitter.com/kellyandandrew |
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