Internet marketing has taken an important part in business promotion which has helped businesses to gain lot of returns. This has resulted in a great competition level hence increasing the search of opportunities. Hence the latest trend is marketing through the social media which stands foremost in internet marketing service.

The increasing popularity of various social media sites like orkut, facebook and twitter has further boosted up the online marketing through these sites. The increasing passion among the people for these sites have gathered the attention of the online marketers and serving for them a good option to retain customers through social media. With higher competition and development of link exchanges and search engines social media marketing has opened ways for small internet marketers too and has given them chances to enter big games. This kind of media helps all the players to have an equal chance though competition on this platform prevails.