6:12 PM Using Fear as a Sales Strategy |
We constantly try to influence other people for some reason (e.g. in education). The desire to change others' minds and behaviors is one of the main functions of communication. There are models of communication and behavior that can help you improve relationships with your clients, and become more effective in all areas of your business. Covert hypnosis or persuasion is the ability to subtly communicate with another person's subconscious mind by bypassing the critical factor of the mind. As it often takes place in the course of a seemingly regular conversation, it is also known as Conversational Hypnosis. But how do you persuade another person to buy or try your product or service, or change his/her behavior? Hogan claims that the key factor of persuasion is giving instructions or steps when directing or influencing behavior. Simply telling someone to do something "Don't push that red button!" or "If your money blueprint is not set on a high level of success, you are doomed!" is destined to fail because it doesn't include instructions. An amusing example may be presented in education where Derren demonstrates the ineffectiveness of telling children something that they must not do (such as „Don't push that red button!") without giving further instructions and disregarding the fact that our subconscious mind doesn't make difference between a negation and a positive statement. Hogan claims that at first we must scare people to hell and then give them specific instructions to follow. Therefore, Harv Eker gives us instructions such as "The good news is that you can actually reset your money blueprint to create natural and automatic success". You can attend Millionaire Mind Intensive Seminar and set your money blueprint on the high level of success. Hogan advises that if you are going to use fear in a communication in order to encourage someone to buy your product or service, you must also include step-by-step instructions in your message in order to be successful. Thus, based on neuro-linguistic programming, Eker states that it is insanity doing the same things over and over and expecting different results. According to Ken Strong the NLP assumes that what appears to be "wrong" with someone is actually the perfect response to their current map of their world or your so-called "money blueprint". By changing your map or blueprint (that is, how you think about the world and your place in it), you can change your behavior. Hogan brings an example from a research where 69 percent from those told to imagine their car being vandalized, said they would return to the car to check if the doors were locked. He says that where people experience anticipated regret they tend to take action to prevent the regret. Rachel U.Richmond runs several successful websites and squidoo leses on "How to Increase Sales with the Power of Your Mind“. She focuses mainly on psychology of selling, NLP and covert hypnosis. She also shares her own experience in this field. Discover how to increase sales using covert persuasion and NLP by visiting this website http://www.squidoo.com/mindpowersalesstrategies |
|
|
| Всего комментариев: 0 | |
